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Design Thinking For Business

Güncelleme tarihi: 5 Ağu 2021

Design Thinking is a way of doing and thinking for integrating 21st century skills and an innovator’s mindset into projects.

  • Widen your perspective when solving problems

  • Facilitate teams to generate new ideas.

  • Use stories to handle feelings and creating impact


Design Thinking is The Balance Between...

  • Engineered and artistic way of approach

  • logic, emotions and intuition

  • thinking fast and slow

  • divergent and convergent thinking


Solving Wicked Problems

Design Thinking is an approach to solving problems that puts human at the center of the process. The goal is to create ideas for solutions that fit the needs of the user, not the other way around. The process is human-centered, getting close enough to the user/customer to see where their frustrations lie and how we can make their lives and experiences better and more fulfilling.

Design Thinking isn’t just creativity and innovation for its own sake; it’s specifically directed at creating value and solving problems. But instead of going about either of these in the traditional ways, Design Thinking seeks to use design principles to solve problems, from small to large, in almost any industry.


Collaborative Thinking

By building multidisciplinary teams and bringing many voices to the table, we break out of our respective fields and boxes to leverage our collective wisdom, experience and expertise.


Focusing on Human : Empathy

The very foundation of Design Thinking is empathy. Sometimes referred to as “discovery”, empathy requires that we seek to understand and identify with the needs and challenges of the people), the experience.

Capture emotions, thoughts, intuitions

Observe what he/she does, see and hear.


Looking Wider & Deeper

To capture the opportunities

To explore the unspoken needs

To understand the trend and the evolution of happenings

More for tomorrow then for today

De-construct the complexity


Framing The Right Problem

Collect diverse views, don’t let vacancies trap you.

Fill the space with data and knowledge of problem you are trying to solve.

Find what to solve before starting to think how to solve it.


Challenge assumptions

This is the opposite of "keep calm and carry on." Challenging assumptions means that when confronted with a problem, you seize the opportunity to do better than you've done before. Useful phrases to build into your lexicon are "What if. . . ?" and "How might we. . . ?" Just the simple act of introducing the language of possibility can start the shift from how we've always done things to the potential for a reframe. Reframing is critical for innovation, but it's also a way of moving from a deficit point of view to an asset focus. Challenging assumptions lets us see what both children and adults are truly capable of doing. Harnessed for good, challenging assumptions steers you in the direction of more effective policies and practices because you're willing to see things differently.


A brief example : Design Thinking in Education

As a model for reframing methods and outcomes, design thinking reconnects educators to their creativity and aspirations for helping students develop as deep thinkers and doers.

Design Thinking is an approach to learning that focuses on developing students’ creative confidence.

Teachers and students engage in hands-on design challenges that focus

on developing empathy, promoting a bias toward action, encouraging ideation, developing metacognitive awareness and fostering active problem solving.



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